Consumers ‘very satisfied’ with franchised dealer servicing
Almost nine out of ten franchised dealer customers were satisfied with their most recent servicing experience and the vast majority continue to see franchised dealers as the safest option for aftersales.
That’s according to the National Franchised Dealers Association’s Spring 2018 Consumer Attitude Survey, which also revealed that franchised dealers’ customers are typically very likely to purchase their next vehicle from a franchised dealership and are highly likely to return to a franchised dealer for servicing and maintenance in the future.
Of those who regularly use franchised dealers for aftersales services, 94% had bought their car from a franchised dealership and 89% of them intended to return to the dealership to buy their next car.
89% of franchised dealer users said they were satisfied with their most recent aftersales experience, and 87% said they thought it would be safest to get their car serviced by a franchised dealer.
Overall, franchised dealers continue to be described by the majority of consumers as professional (52%), knowledgeable (46%) reputable (46%) and with good customer service (43%).
“Franchised dealers are renowned for their professionalism, knowledge and reputation and it is positive to see this being recognised by consumers,” NFDA Director Sue Robinson said. “The high levels of repeat business they undertake demonstrates their competitive edge. Franchised dealers’ ability to provide unrivalled, high-quality service for all types of vehicles and customers continues to set them apart.”