All-New Mazda MX-5 RF Launched across Donalds sites
The all-new Mazda MX-5 RF (Retractable Fastback) has been launched across the four Donalds sites across East Anglia. Events held at Ipswich, Peterborough, Bury St Edmunds and Stamford, offered customers the chance to be among the first to see and test drive the hotly-anticipated sports car.
Attendees were given the chance to explore the all-new Mazda MX-5 RF in an exciting and dynamic new way using high-tech Oculus Riftvirtual reality headsets. These special headsets allow customers to interact with a high-definition 3D version of the Mazda MX-5 RF, personalising the car’s exterior colours and interior trim in an instant according to their preferences.
During the event, two Mazda Specialist Demonstrators were on hand to accompany customers on test drives to deliver a personalised experience and detailed information about the new car. With broad experience and knowledge of the UK car market, the professional drivers provided neutral, in-depth advice on the new compact roadster.
“The interest we’ve received in the all-new Mazda MX-5 RF since its initial reveal at the New York Motor Show earlier this year has been truly astounding,” explained Benjamin Grant, Group Marketing Manager. A terrific number of our customers jumped at the chance to get out on the road and be the first to experience the Mazda MX-5 RF from behind the wheel.” The sleek retractable hardtop on the MX-5 RF enables the thrill of open-top driving, while retaining all the benefits of a hard roof.”
“The Mazda MX-5 is the world’s best-selling two seater sports car, and the new incarnation was a hit with existing fans and new customers. Using virtual reality Oculus Rift technology really enhanced the experience of our special preview events. Customers got the chance to be transported to a virtual environment, where they could explore the details of the vehicle in a variety of specifications – whether it’s colours, equipment, or interior trim.”
A flagship Launch Edition of the all-new Mazda MX-5 RF will herald the six model range. Limited to just 500 cars, the special model is priced at £28,995 and features unique styling and equipment throughout. It is powered by a 160ps 2.0-litre SKYACTIV-G engine and boasts soft-touch Alcantara trim, Recaro seats, a numbered interior badge, a unique twin-tone roof, BBS alloy wheels, Piano Black door mirrors and rear spoiler. The Limited Edition model is available with a choice of free-of-charge Soul Red or Machine Grey Metallic paint..
The all-new Mazda MX-5 RF is available from all Donalds Mazda from 4 March 2017 and can be pre-ordered now.